Canadian singer/songwriter Shawn Mendes has announced his new Play it Forward partnership with Tommy Hilfiger's eponymous brand, kicking off with the summer 2022 campaign Classics Reborn, which features a 'collection fully made from more sustainable materials'.

Mendes will also co-design a capsule collection, aiming to 'reimagine timeless style more sustainably through recycled and new material innovations, and circular design practices', launching 2023. The Señorita hitmaker commented 'Everyone has a role to play in creating a more sustainable future and I’m inspired to see what we can achieve. I look forward to learning from each other, exploring how creative reimagination can have a positive effect on the fashion industry, and sharing what living more sustainably means to me'.